In one of the most renowned international design competitions, the red dot design award, the Buzbox by Raaya Design has just received an honourable mention from the top-class expert jury for innovative consumer product design. The design experts awarded honourable mentions to those products which distinguished themselves with particularly successful design details. The festive awards presentation with more than 1,000 guests will take place in the Essen opera house, the Aalto-Theater, on 5 July 2010.

The Buzbox is an innovative ice cube tray that features the Grid-Lid system (patent-pending); which makes it a very convenient and mess-free experience for the consumer to make and remove ice cubes. Made from BPA free materials the Buzbox is a must-have tool for any modern kitchen, an easy to use storage and freezing kit for mothers; it also makes a great gift for the design savvy. The refreshing square and stackable design makes it compact to use and store.

“All products that have won an award in the red dot design award had to convince an international expert jury of their quality. The products stand out from the masses with their excellent design and innovative approaches and proved their quality in one of the toughest design competitions worldwide,” explains design expert Professor Dr. Peter Zec, initiator of the red dot design award. This year, designers and companies from 57 nations with a total of 4,252 products took part in the “red dot award: product design”.

Together with the other award-winning products, Buzbox will be on display from 6 July to 1 August 2010 in the exhibition “Design on stage – winners red dot award: product design 2010” at the red dot design museum on the premises of the ‘Zeche Zollverein’ World Cultural Heritage Site in Essen, Germany. With approximately 1,500 products on more than 4,000 square metres, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.

Today, the red dot design award, the origins of which go back to 1955, is the largest and most renowned design competition worldwide. It consists of the individual disciplines “red dot award: product design”, “red dot award: communication design”, and “red dot award: design concept”. In 2009 the competition recorded about 12,000 entries from more than 60 nations.

For further information please visit the following website:

“www.red-dot.de/press“ or www.raayadesign.com

Press contact:

Ms. Justine Otto

Press and Public Relations

red dot design award

Phone: +49 (0)201-30104-35

E-mail: otto@red-dot.de

<a href=”http://www.red-dot.de/”>www.red-dot.de</a>

GOOD DESIGN aims to recognize “the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered basic product and consumer design.” This year’s competition received a record number of entries from over 40 countries.

The Chicago Athenaeum Museum of Architecture and Design, in collaboration with The European Centre for Architecture, Art, Design and Urban Studies, has announced the winners of the 59th annual GOOD DESIGN award last week and the Buzbox has been awarded in the household products category. For further information visit the Chicago Athenaeum website.

The GOOD DESIGN competition was founded in Chicago in 1950 by Edgar Kaufmann Jr. and designers Eero Saarinen and Charles and Ray Eames. The competition bills itself as “the oldest and the world’s most recognized program for design excellence worldwide.”

Winning entries will be displayed at the annual GOOD DESIGN SHOW at the Chicago Athenaeum in June 2010. “We are excited about our work being appreciated at such a global and well-recognized forum”, said Rupa Chaturvedi, Designer and CEO, Raaya Design.

The Buzboxis a refreshing design for an ice-cube tray. It features the Grid-Lid system (patent-pending); which makes it a very convenient and mess-free experience for the consumer to make and remove ice cubes. As opposed to conventional ice cube trays; the Buzbox does not have to be turned around and no pressure needs to be applied to the tray to remove the cubes.
The Art toothbrushis a 100% recyclable toothbrush designed with the intention of minimizing plastic waste. The detachable bristle design, allows the user to discard only the bristle head when it gets dirty or old , whilst retaining the rest of the product. Moreover, the bristle head will also be recyclable and available individually for replacement purchase. The base serves as a stand for air-drying the brush after use and can also be used as a ventilated cover to keep the brush clean while in the cabinet or traveling. The base contains a placeholder for stickers that can be used as markers and expressions of one’s morning personality!

IdeasProject is an entirely new way to connect with some of the most visionary and influential thought leaders in communications technology and their disruptive ideas. Watch Rupa’s video on the IdeasProject site http://www.ideasproject.com/docs/DOC-5358

An award-winning designer, product entrepreneur and CEO of Raaya  Design, Rupa works with companies and entrepreneurs to create products  and services that generate new revenue streams and brand relationships.

Her designs have won her international recognition including the Red Dot Design and GOOD Design Awards.

Prior to founding Raaya, she has worked in the Technology and Product  Engineering industries and founded successful business ventures in the  Information Design, Web Applications and Content Design space. She has  been instrumental in launching several successful service brands and  worked for global consulting firms such as Aptech, Fujitsu, Veritest and  Wipro.

As President of the Raaya Foundation, Rupa has founded such  social-impact programs as ‘Adopt a Community’ to aid rural artists and  ‘Gurukool,’ which aims to be India’s first interactive learning center. She is a photographer and blogs on innovation, design and branding.

[tabbed tabs="Christian Hahn, Natural Dental Solutions"] [tab] Rupa goes above and beyond the job, she makes each project personal. The amount of time and effort Rupa has put into my design is incredible. I have no doubt that I will use Rupa again for future projects, she is one of a kind.[/tab] [/tabbed]

[tabbed tabs="Ravi Belwal, Nokia"] [tab]Rupa is a known expert on Innovation and design consulting. She has superb analytical capability to analyze the question and is very enthusiastic and interested in exploring new ideas.[/tab] [/tabbed]

We take a holistic approach to our projects that goes beyond product  function and aesthetics and encompasses the product and user ecosystem  of procurement, distribution, sales, communities, support and  branding.

Our team brings extensive experience in technology domains such as  hardware and software architecture, emerging technologies, web and  mobile applications.

With our global presence, partnerships and leadership affiliations in  key emerging markets we are able to bring cultural and ethnographic  perspectives that are instrumental in product development and marketing  for multi-cultural audiences in US and abroad.